Christopher "Chris" Bradley Riddell is a futurist and digital technology expert. He was the first ever Chief digital officer for Mars, Incorporated in Australia and New Zealand.
Chris Riddell is Australia’s most sought after futurist, and an award-winning, industry-recognised keynote speaker on digital. He is also a renowned strategist and global emerging trend spotter for businesses and leaders in today’s disrupted world.
A global trailblazer, Chris Riddell has worked for some of the largest and most successful companies and brands in the world. Having lived and worked in the UK, Saudi Arabia, Dubai, Kuwait, China, New Zealand and Australia, his understanding of our new world is compelling and thought provoking, to say the least.
Chris Riddell was the first-ever Chief Digital Officer (CDO) for MARS Incorporated in Australia and New Zealand, architecting the corporate digital strategy behind brands such as Whiskas, Pedigree, Wrigley, Starburst, Masterfoods, Snickers and Maltesers. As a recognised futurist and speaker on digital, Chris has transformed the platform for delivering keynote presentations, and what it means to be an inspiring speaker. His award-winning events are highly acclaimed for being the most energising and immersive experiences around. With Chris’s unique blend of storytelling, customised immersive video, and exciting dialogue, audiences are guaranteed to walk away feeling inspired, stimulated and energised for what lies just ahead.
“Chris is an incredible presenter and was very well received by our customers. He is in my opinion the leading expert keynote speaker on the future of digital”.
Futurist & Author
FUTURE CUSTOMER 2020
Being a successful and thriving business today, is not just about doing things well. Good is no longer good enough. It’s about having a deeper understanding of your customer than ever before. Even more importantly, in today’s fast paced world, planning for the day after tomorrow is a key skill that is critical to survival. We are now living in an era of hyper distraction, with customers being bombarded with content across platforms and devices. Advertising just doesn’t connect with Gen Y, let alone even touch the surface with Generation Z. Crafted storytelling, with a perfect blend of technology, frictionless experiences and people will be the hallmark of tomorrows business.
GROWTH & TRANSFORMATION
We have quickly moved into an era now of using technology to lead longer and better lives. The healthcare sector is seeing rapid growth through the adoption of wearable devices. We are literally swimming in data, and have more insights into our lives than ever before in history. The democratising of resources, assets and energy ahead mean that the way we consume everything is changing rapidly. Deep, real-time learning to create adaptive experiences and the building of solutions for specific problems, not general ones will set businesses ahead. Being able to ‘pull levers’ and embrace ‘liquid data’ is now how we will see the power balance between large businesses and small ones changed forever.