Lazlo Bock‍‍‍

Laszlo Bock is the CEO of Humu, Inc., a company with a mission to make work better everywhere, for everyone, through people science, machine learning, and a little bit of love. He was formerly the Senior VP of People Operations at Google where he helped develop its legendary workplace culture.

His New York Times bestselling book, "Work Rules!: Insights from Inside Google to Transform How You Live and Lead,"‍‍‍ has been published in over 20 languages and garnered many awards.

Laszlo is credited with creating the field of “People Analytics,” the application of academic-quality rigor and Google-paced innovation to people management. He also led development of the Google Cloud Jobs API and what is now known as Google for Jobs, with a goal of solving unemployment by better matching people and jobs through applied machine learning and people analytics.

Before Google Laszlo was served an executive role at General Electric, and before that was a management consultant at McKinsey & Company. He has served on the Boards of Pomona College, Evolv (acquired by Cornerstone), and Agilone. In 2010 he was named “Human Resources Executive of the Year” by Human Resources Magazine, and in 2015 the “HR Professional of the Decade.”

Found‍‍‍er Vayner Media

‍‍‍Former CMO of Air‍‍‍BnB

CEO Johnn‍‍‍y Cupcakes

Fee: $$‍‍‍$

Work Rules! Insights from Inside Google and Elsewhere to Transform How You Live and Lead‍‍‍

Laszlo Bock's New York Times bestselling Work Rules! synthesizes a decade of explosive growth at Google, the latest cutting-edge academic research and examples from the worlds of sports, art, nutrition, and business into 10 steps any organization can take to make work better. He explains how to build an unbeatable culture and hire better, why you should "pay unfairly", when to be frugal and when to be generous, and why your smallest actions can have the biggest impact. Taken together, he offers a roadmap to building an unbeatable organization. As John Doerr, managing director of the seminal venture capital firm Kleiner Perkins Caufield & Byers explained, "these principles are the handbook for high performance teams that win."‍‍‍

A Mission That Matters: Why Finding and Connecting to "Deeper Meaning" Drives Exceptional Performance and Happiness, and How You Can Find Your "Deeper Meaning"

Some people work to make a buck. Some people work to climb the ladder. And some people work because they know deep in their souls that their work *matters*. That they are building something greater than themselves. Something that has an impact way beyond the day-to-day. And that makes them happier, more committed, and even more productive. The amazing thing is that people who find meaning in their work exist in every profession, from doctors and executives to cleaning staff and deli workers. Laszlo Bock explains how to find the deeper meaning in your own organization's work and how to cultivate that connection in your people. If you want to be surrounded by passionate, motivated, high performing people, you need to connect them to a mission that matters.

From Moonshots to Roofshots: What Everyone Gets Wrong About Innovation and How to Get it Right

Everyone tells you they have the secret to innovation. Have crazy, aspirational, "moonshot" goals. Invest in a secret skunkworks facility. Brainstorm. Use "design thinking." But that's all wrong. As psychologist Abraham Maslow wrote, "[I]f the only tool you have is a hammer, [it is tempting] to treat everything as if it were a nail." There is no single path to innovation and creativity.  Different situations, different teams, different problems all require different approaches. Drawing heavily on Google's history of innovation, Laszlo Bock details why the best way to innovate is to innovate in many ways.